Purasrar
A self-project to improve the engagement & of an audiobook app
UI Designer
Purasrar
2024
Increase in engagement & conversion
✨ A Self-project
This case study is a self-project that stems from my connection to Urdu as my mother tongue. Though the project remained unrealized, it demonstrates my approach to improving the user experience of an audiobook app.
About Purasrar
Purasrar. app started with transforming thrilling Urdu spy novel author Ibne Safi's books into drama-audio books. The redesign extended the original idea to more authors and their books, all in Urdu. The first-ever app to be published just for Urdu speakers.
UI Audit
Designs
Expected Impact
The redesign of the audiobook app screens is a work in progress and has not been delivered yet. However, the proposed design aims to improve user engagement by increasing active users, session durations, and app usage frequency. The streamlined user flow and enhanced visuals will positively impact the subscription sign-up conversion rate. Further testing and user feedback will be necessary to validate these assumptions and assess the redesign's effectiveness.